Joren (pronounced ‘yo, run!’) has been part of the Ghent start-up scene for close to a decade now. He has worked in games, finance and logistics but has truly found his calling in SaaS. Whichever industry he’s in, he’s on a mission to make technology more human: digital products should work with people… not just for them. Today he is moulding numbers and figures into a conversational experience as Head of Design & Research in the data-heavy context of OTA Insight.