Super apps: back from the dead? A story of bundling vs unbundling

We thought long and hard about whether to include super apps in this report. Because they’re really nothing new. Ever since mobile apps exist, there has been one constant movement like the ebb and flow of the waves: bundling & unbundling. And from time to time, a big wave of ‘super apps’ pops up, making the daredevils dream about riding it.

report 23

Shift 23 separates the real digital trends from the hypes. Written by our in-house experts, our upcoming report covers shifts in mobile, strategy, cloud, data, culture, and much more. Simply said: it's your bible for the years to come.

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