How to achieve product-behavior fit (and why that's crucial)
Join Serena for an insightful workshop on how behavioural design can create better alignment between products and user behaviours. The workshop will delve into the concept of product-behaviour fit, highlighting its importance over product-market fit, and examining how products can meaningfully support sustainable user changes. Practical tools and approaches will be shared to help ensure your product achieves product-behaviour fit.
Serena is a behavioural strategist, researcher, and designer with 10 years of experience in applying behavioural science across various sectors. As an industry expert at Hyper Island, she teaches global design leaders to incorporate behavioural design into their practice. Her human-centred, experimental, and holistic approach has recently focused on digital health and therapeutics, creating products that support various health conditions and wellbeing concerns. Serena excels in combining rigorous user research, behavioural science, and clinical practices to craft purposeful interactions and solve complex problems.
